Testimonials – Local Marketing Magic

Our Local Marketing Magic Program is a product. However, purchasing our Local Marketing Magic Program is not like purchasing a light bulb. When you need to purchase a light bulb you know to purchase a light bulb because the light doesn’t turn on. When you install the new bulb, the light works and the problem is solved.

 

Marketing in our world today isn’t that simple. Marketing today on a local level is very personal, it’s not something you decide to do today and it suddenly is working for you tomorrow. Marketing is a process that will only succeed if you follow the steps in that process and allow it to work over a period of time.

 

It is for that reason we are providing you these interview summaries with two or our members. Both members have been using the Local Marketing Magic Program for more than two years now and are very different businesses. One is a bar/restaurant owner and the other is a medical doctor.

 

Testimonials – Local Marketing Magic Local Marketing Program

 

Interview with Dave from the Clearwater Varsity Club (Family oriented Sports Bar and Restaurant in Clearwater Florida)

Question: What was the problem you were experiencing before you started using the Local Marketing Magic Program?

I’m not sure I was aware I had any problem at all. I have been in business here at this location for more than 20 years and for that length of time I have always had a pretty steady and consistent stream of customers and have consistently been profitable.

 

Question: Why did you start using the Local Marketing Magic Program?

First, I personally know the founder. Second I recognized the fact that I probably should do some marketing to attempt to generate more business.

In addition, it was also becoming very apparent to me that more and more people were talking about us on social networks like Facebook and that the Varsity Club had an online presence, none of which I had anything to do with or new anything about. I didn’t know the first thing about Facebook or anything about online marketing in general but I did know enough to know that I shouldn’t be ignoring it. It was very obvious that for the price of the program I probably should give it a try.

 

Question: Had you ever engaged in any form of local marketing before?

No, not really. I have almost always relied on word-mouth-marketing to find new customers.

 

Question: Why haven’t you engaged in any other form of marketing?

I have been in this business in some capacity for over 40 years. It’s been my experience that word of mouth marketing works. I didn’t see any need to spend money on some other form of marketing when we seem to be doing ok without it.

 

Question: Is there any specific reason you haven’t tried other forms of advertising?

In my early days in the restaurant/bar business as a manager it appeared to me that local advertising was basically a waste of time and money.

 

Question:You mentioned you have been in business for over 20 years and over that period of time had a steady stream of customer and been consistently profitable. What do you attribute your success to?

I have been doing this for a very long time and as a result I know who my customers are and I know what they want and like. As a result I can consistently offer them value at a price that they can afford and at a price that I can still make money.

The bottom line is primarily how I measure everything. It’s pretty simple to me. If I do something and I see an increase in customers and increase in sales. I assume that whatever I did was working and I’ll keep doing it. If I don’t see an increase in customers and sales and it’s costing me money, then I’ll stop doing it.

I have never really been able to see how an expensive advertising campaign would benefit me.

 

Question: What started happening after you started using the Local Marketing Magic Program almost two years ago now?

The first thing I started noticing, because you showed it to me, was that we were coming up at or near the top of search results pages. You also showed me how we were listed and showing up on lots of third party business directories like Yelp.

More and more people started to engage with us on Facebook, Google and Yelp. It was quickly obvious to me that this was something we needed to take advantage of. I asked one of my employees to accept a new responsibility; posting information and communicating with customers online. Honestly, I had no idea how many people use Facebook and other sites to talk about us (Varsity Club) online.

The next thing I started to notice was that we were very busy. My employees noticed it as well. Then I started to notice that month after month we were consistently busier and my gross monthly sales were consistently higher as compared to previous years.

 

Question: Has that trend continued in 2016?

Yes, last year’s overall profit was the highest it has ever been and considerably higher than any other year since we opened. So far in 2016 our month to month profits are well ahead of 2015.

 

Question: Clearly the Varsity Club is a successful business. Do you think the Local Marketing Magic Program has helped your business grow since you have been using it? If so how?

Yes, our long term employees have asked me why we are so busy this year as compared to previous years at the same time. As I already mentioned, our profits were up substantially last year and they are up even more this year so far.

What I think is very powerful is that I can see how many people see our business listings online every month. I can see how many people click on a link to get directions and how many people call the store. That’s powerful.

In addition I can see that we are on “lists” like “the best sports bars in Clearwater” and I can see people interacting on Facebook and writing reviews about us on Google and other sites. As a result I understand now how our online presence is simply an extension of me and the Varsity Club Clearwater; its word of mouth marketing on steroids.

 

Question: Are there other benefits to using the Local Marketing Magic Program that you have noticed since you started using it?

Yes, I am much more aware of the customers. That probably sounds nuts coming from a person who’s owned and operated the same business in the same location for as long as I have, but the reality is that I am now consciously aware that our customers are a huge part of our sales force. When they have a great experience here and then go on Facebook or Google or Yelp or whatever and talk about it, it’s great for us.

One of the other great benefits is that we are able to get feedback from our customers almost instantaneously in the form of online comments and reviews. I now the comments and reviews and share them with our managers and staff. It really helps us to know and understand how we are really doing in the eyes of our customers; it tells us what we are doing right and what we need to improve on.

The entire process is like word-of-mouth marketing on steroids.

 

Question: What would you say are the best things about using the Local Marketing Magic Program?

  • It’s simple, I don’t have to spend lots of time or have any technical knowledge to use it.
  • It’s inexpensive.
  • It works.

 

Question: What would you say to anyone considering purchasing the Local Marketing Magic Program right now?

I recommend it. It is what they say; a simple and inexpensive way to grow your business and make more money.

 

Some of the Clearwater Varsity Club Search Results

 

 

May 2016 Google Insights

The graph above shows the number of times people saw the Varsity Club Clearwater’s business listing information on Google Maps, Search and Maps for mobile.

Of significant importance here is this: According to the graph, the Clearwater Varsity Club had 711 total clicks during the 30 day period. In the marketing world today an online “click” equates to a “response” from more traditional advertising platforms. The Direct Marketing Association (DMA) claims the average “response” rate from a direct mail campaign is 4.5%. To get 711 “responses” from a direct mail campaign with a 4.5% rate of response the Varsity Club would need to send out 15,800 pieces of mail. If the cost of each piece of mail was $.10 each, that would be $1580.

If we assume this rate of clicks remains the same all year, if the Varsity Club wanted to conduct a direct mail campaign to achieve the same “response” rate, every thirty days they would need to send out 15,800 at a total annual cost of approximately $18,960.

 

Search Results for “Best Sports Bars Clearwater”

 

 

Search Results for “Best Sports Bars Clearwater” on Google

 

 

 

Interview with Dr. Beth Hanrahan owner of Dr. Beth Hanrahan MD LLC with offices in Clearwater Florida. 

 

Question: What was the problem you were experiencing before you started using the Local Marketing Magic Program?

I needed to find new patients to grow my practice.

 

Question: Why did you start using the Local Marketing Magic Program?

I had been talking to other marketing and advertising professionals and explored a variety of different avenues to advertise when I was introduced to your services.

After you explained how this could work for me over a long period of time without me thinking about it, I was sold.

 

Question: Were you considering other types of advertising prior to deciding to try the Local Marketing Magic Program?

Yes, I was looking at several other marketing programs, newsletters type things mostly because that is one thing I had never considered before.

 

Question: Had you ever engaged in any form of local marketing before?

Yes, I had previously run many newspaper ads, public speaking events and actually hired people to go door to door leaving flyers in local neighborhoods. I did that for a period of time some years ago.

In addition I was previously part of a very large group associated with a hospital network. They did lots of the marketing for us.

 

Question: What were the results of those advertising campaigns?

None of those endeavors were very successful. So I started looking at alternative advertising options, like direct mail. What I found didn’t excite me very much. It appeared to me that the advertising expense vs the statistical rate of return that I was told to expect didn’t seem to be worth the effort.

 

Question: You’ve been a practicing physician for a long time and owned your own practice now for almost 20 years.  What do you attribute your success to?

When I left the hospital group I had a lot of patients that had been with me at that time for quite a while. Most of them followed me to my new practice. Since then I have been able to keep most of those patients with me and have primarily relied on word-of-mouth marketing to keep some new patients coming in.

 

Question: What started happening after you started using the Local Marketing Magic Program more than two years ago now?

The first thing we noticed was an increase in phone calls from potential new patients. As these new patients started coming in we began asking them how they had found us. Almost all of them have said they found us online.

 

Question: Has that trend continued in 2016?

Yes, that trend has continued. We are now seeing new patients almost every day.

 

Question: Do you think the Local Marketing Magic Program has helped your business grow since you have been using it? If so how?

Absolutely it has helped us. We know that is true because we ask each patient how they found us. A very large percentage of new patients say they found us online. In addition we have discovered that almost all the new patients that say they didn’t specifically find us online, they researched us online before they called. So I would say that the program has clearly improved our online presence and has played a key role in helping us continue to grow the practice.

 

Question: Are there other benefits to using the Local Marketing Magic Program that you have noticed since you started using it?

I really like the fact that I don’t have to consciously think about growing my practice when I am trying to be the best doctor I can be. I want to be a doctor; I don’t want to be a business person. As I know you have been showing me, if I can be a good doctor for my patients, my patients help market my business. It does appear to be working just as you predicted.

 

Question: What would you say are the best things about using the Local Marketing Magic Program?

I think my answer to the previous question would be the same here as well. The fact that I can be the best doctor I can be and then simply ask my patients to write a review on a specific site works for me very well.

 

Question: What would you say to anyone considering purchasing the Local Marketing Magic Program right now?

Buy it now. It’s a great product.