Affordable online marketing today is not only a reality, but a necessity for many local small businesses to have any hope of survival in a very competitive environment. Fortunately there are a variety of marketing techniques that are easy to implement and very effective for those marketers willing to spend just a little bit of time to think through and developing their own local business marketing plan.
Exciting and Powerful
The idea of using affordable online marketing techniques to attract new customers is not only very exciting, but very powerful. When you consider that traditional word-of-mouth referral marketing is still today the most powerful and cost effective form of marketing in use today and then consider that this form of marketing can be used very effectively on the Internet, the possibilities are endless. In fact search engines are now taking online social connections and relationships into consideration when returning search results on search results pages. In fact local small business marketing has been revolutionized by the advent of online social networking and the ability of local businesses with a small marketing budget to utilize powerful tools to advertise their products and services.
To really understand the concept, consider this: the Internet enables local small business marketers to use some of the same marketing strategies as some of the biggest companies in the world use; like PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter, and Flickr to name a few. These hugely successful companies use a common Internet marketing strategy that has proven extremely successful and is the primary reason they have no need or interest in using traditional advertising to promote their own businesses.
The basic strategy is this:
- Give away a product, service or valuable information.
- Ensure marketing message is effortlessly transferred to others.
- Scales easily from small to very large.
- Exploits consumers’ common motivations and behaviors.
- Utilizes existing communication networks.
- Take advantage of others’ resources.
No need to re-invent the process, the same online marketing strategies that work for PayPal, ebay and others will work for you. The key to success for local small businesses is to keep it simple and recognize that the basis for affordable online marketing is to set up your online presence and then implementing a marketing plan that focuses on providing valuable information that motivated local consumers will find online.
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