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The ClickFirst Way™

by Jim Merrick | Aug 15, 2026 | For Business Owners, Local Business Marketing Plan, Marketing, Online Marketing Strategies, Small Business SEO, Word of Mouth Marketing

A Better Way to Grow a Local Business Through Visibility, Trust, Relationships, and Reputation Growing a local business has become complicated. Business owners are told they need websites, search optimization, social media, online reviews, business listings,...

Introducing The ClickFirst Way™

by Jim Merrick | Jul 10, 2026 | All About Referrals, Business Referral Networking, Local Business Marketing Plan, Marketing Strategy

A Better Way to Grow Local Businesses Through Trust, Relationships, and Reputation Every business owner asks the same question: “How do I consistently attract more customers?” For years, the answer seemed to change every few months. Build a website....

How Word of Mouth Marketing Grows Your Tampa Bay Business Faster Than Paid Ads

by ClickFirst Editorial Team | May 8, 2026 | Local Business Marketing Plan

Every Tampa Bay small business owner has heard the same pitch from digital marketing agencies: invest in Google Ads, run Facebook campaigns, and watch your customer base grow. The reality for most small businesses is very different. Paid advertising is expensive,...
What is a Local Business Directory Listing

What is a Local Business Directory Listing

by Jim Merrick | May 4, 2017 | Local Business Directory Listings, Local Business Listings, Local Business Marketing Plan, Local Online Marketing Statistics, Marketing

The short answer is that  a local business directory listing is a basic business listing that includes your name, address and phone number placed within an online business directory. The reality is that local business directory listings today are much more...
Incorporate an Affordable Marketing Plan

Incorporate an Affordable Marketing Plan

by Jim Merrick | Feb 14, 2016 | Local Business Marketing Plan, Marketing, Marketing Objectives, Marketing Plan, Marketing Strategy

An affordable marketing plan doesn’t mean it is less effective. An affordable marketing plan is one that effectively gets results within the marketing and advertising budget of the user. This again illustrates and emphasizes the importance of having an overall...
Create an Effective Marketing Plan

Create an Effective Marketing Plan

by Jim Merrick | Feb 14, 2016 | Local Business Marketing Plan, Marketing, Marketing Plan, Marketing Strategy

What Makes an Effective Marketing Plan? An effective marketing plan is one that gets results. But results don’t come from chance—they come from planning. For local businesses, your marketing plan must fit within your broader business plan, with specific, realistic...
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