5 Reasons Your Local Business Needs to Be on a Referral Network

by Jim Merrick | Apr 25, 2026 | About Local Online Marketing, All About Referrals, Local Online Marketing Tools

If you own a local business, you already know that getting new customers is one of your biggest challenges. You’ve probably tried social media ads, Google listings, and maybe even a coupon mailer or two. But have you tapped into the most cost-effective marketing...

Why Get Found Online

by Jim Merrick | Aug 30, 2016 | About Local Online Marketing, Marketing, Search Engine Optimization, Small Business SEO

Why Getting Found Online Matters for Local Businesses If you sell a product or service and still wonder “why should I be found online?”—it may be time to rethink your approach. In today’s world, having no online presence doesn’t just mean missing out on...

An Online Business Directory Listing is a Must

by Jim Merrick | Feb 14, 2016 | About Local Online Marketing, Local Business Directory Listings, Marketing, Marketing Objectives, Online Marketing Strategies

What is an Online Business Directory Listing? An online business directory listing for a local small business today is what a Yellow Pages listing was decades ago. It’s the modern equivalent of being visible when local consumers search for products or services. In...

How to Take Advantage of Online Business Listing Opportunities

by Jim Merrick | Feb 13, 2016 | About Local Online Marketing, Marketing Strategy

Not long ago, getting your business listed was as simple as calling the phone company and placing an ad in the Yellow Pages. Times have changed. Today, there are hundreds of opportunities to list your business online, and these listings are critical to being found by...

What is Online Marketing?

by Jim Merrick | Feb 13, 2016 | About Local Online Marketing, Marketing

A Simple Guide for Small Businesses Many business owners ask the same question: what exactly is online marketing? At its core, marketing is about creating meaningful interactions between buyers and sellers. Online marketing is simply the digital extension of this...

Your Credibility is a Key to Profitability

by Jim Merrick | Feb 9, 2015 | About Local Online Marketing

Your credibility is a key to profitability. You don’t purchase products or services from people or businesses you don’t trust, and neither does anybody else. Research confirms that consumers make purchasing decisions much quicker if they trust the people and...