How consumers find a business listing online in today’s marketplace is something any local business must know and understand. Attracting new customers can be a major challenge and easily distract a small local business from the primary focus of required to own, operate and manage a successful small business. The days when people would go to the YellowPages to find local businesses are gone. Today people are turning to the internet to find information about local products and services and as a way to find trusted businesses that sell those products and services. One of the best ways local businesses can get found today is by ensuring they are listed in online business directories. Adding a business listing to any of these online directories is generally very easy, however the real secret is to not just list yourself in few directories, but in as many as possible. Listing yourself in as many directories as possible not only enhances your chances of getting found online, but actually improves your ranking in search engine results pages on Google, Yahoo and Bing.

Keywords are Critical

People conducting online searches for local products and services are looking to find a business listing and/or information related to the keywords they used to conduct the search. The only way a local small business has to get found by people conducting these queries is to have information about themselves online where search engines can find, verify and rank the information to display on search results pages. Since people use specific keywords to conduct searches and online business directories categorize, summarize and in some cases allow enhanced descriptions of services provided effectively attaching specific keywords to the business listing, online listings have become one of the best ways to help local small businesses get found online.


We recommend that using a professional service to distribute your enhanced business listing to local business directories and search platforms. This not only saves countless hours of time spent listing your business individually on the hundreds of directories available, but ensures that your listing is correct, consistent and verified for search engines.

Click the link to learn more about keywords.


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Author: Jim Merrick