Ask anybody selling products and services how they conduct local marketing successfully today and you are likely to get many different answers. The reality is that the basic formula for marketing any business in the local community hasn’t changed for hundreds of years:
VISIBILITY + CREDIBILITY + VALUE = PROFITABILITY
What has changed is the way people communicate. As a result if you are selling products and services in your local community and want to conduct any form of marketing you must carefully consider who your potential customers are and think about how you are most likely going to effectively communicate with them.
If you sell products and services locally and have a local address then our local marketing program can help you improve your VISIBILITY, promote your CREDIBILITY and advertise your VALUE. These 3 things are part of a communication process that give consumers the information they need and want to make purchasing decisions.
This is How our Local Marketing Program Works – Step by Step
Our marketing program uses existing tools and a simple process to help you communicate effectively with potential customers in our society today.
We call the program “Local Marketing Magic”. The program defines a step-by-step process that is designed to help busy people effectively communicate (market) with people in the local community. The purpose is to positively influence the purchasing decisions of potential customers.
Following the steps in the program will help you improve your local visibility, promote your credibility and advertise your value. At the same time the program encourages you to focus on the single most important factor in marketing today; satisfying your customers.
The step-by-step process has three main segments: planning, setting up and execution.
1. Create a Plan
People and business don’t just fail, they fail to plan. We provide you a written marketing guide that you can personalize and use as your marketing plan.
The step-by-step marketing guide incorporates a proven step-by-step process that you can personalize for your own use. The marketing guide was created and designed so that you can use it as a workbook and becomes your marketing plan. This marketing plan specifically describes how you will increase your visibility, promote your credibility and advertise your value for the purpose of getting found online, attracting new customers and increasing profitability.
2. Set Up Your Tools
We provide you access to 5 essential tools that will make your local marketing campaign effective and keep it simple at the same time.
Using these tools will make accomplishing tasks easier and are essential to effectively reaching the goals you set in your plan.
You can have the best plan in the world and the best tools available and neither will work well for you if you don’t use them.
Albert Einstein said that the most powerful force in nature is “compounding interest”. Similarly, the most powerful force in marketing is a “satisfied customer”. Satisfied customers talk. The more satisfied customers you have, the more powerful the program. Our step-by-step program will show you how to incorporate an incredibly sophisticated marketing program very simply into your daily routine. Not only will it help you concentrate on continuously satisfying your customers, but it will help you more easily get found online, promote your credibility and advertise your value.
The result is that you naturally expand your personal and professional network, attract more customers, grow your business and increase your profitability.
People who read this article may also like to read one or more of these: Local Marketing Program Overview, A Marketing Program for Local Businesses, How People Buy Local Products and Services, Why Subscribe to a Business Listing Service, The ClickFirst Online Business Listing Program Overview, Local Online Marketing Techniques Attract New Customers Today or Frequently Asked Questions.