How people buy local products and services has changed. While the basic marketing formula for local businesses hasn’t changed in thousands of years, the way merchants and consumers communicate has. As a result the way people buy local products and services has changed. It’s very hard to make money if you sell a product or service in the local community and can’t effectively communicate with the people that purchase your products and services.
Today consumers pay very little attention to any form of local advertising. They shop for local products and services when they want, where they want and for what they want online. This infographic by Hubspot is very interesting. It demonstrates how the way people buy local products and services has changed over the years.
Read the entire article from Hubspot here.
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