The short answer is that  a local business directory listing is a basic business listing that includes your name, address and phone number placed within an online business directory listingbusiness directory. The reality is that local business directory listings today are much more than that. Online business directory listings today will dramatically improve your online visibility and “findability”.

From the search engines point of view a basic business listing includes a name, address and phone number and is data that can bedisplayed on the local search results section of search results pages. Search engines value this information because it can provide consumers with relevant and valuable information related to their searches for local products and services.

In addition to the name address and phone number required for any online business listing, search engines now allow and encourage additional information to be attached to the basic business listing. This additional information includes: the type of business, a brief description of the products and services sold, hours of operation, type of payments accepted, available parking, languages spoken, pictures, videos and reviews.

This additional information more accurately enables search engines to display relevant results on search results pages for consumers conducting specific searches for information about products and services.

From a local merchants perspective an online business listing is today what a phone book listing was years ago. It represents the easiest, most-effective and powerful way to for motivated consumers to find you because a business listing increases your online visibility and rank on search results pages.


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Author: Jim Merrick