The Local Marketing Magic Program incorporates a communication process that will help you get found online and attract new customers. This communication process is designed to positively influence the purchasing decisions of potential customers that can help you grow your business and increase profitability.


If you want more customers, understanding where prospective customers get their information before making a purchasing decision is crucial. Even more critical is to have an understanding of what specific information helps directly influence potential customers purchasing decisions.


Since effective communication is a generally a clear exchange of information that promotes understanding, effective marketing must include clear communication that gives potential customers the information that they want. To effectively communicate the information potential customers want in today’s world, people selling products and services must not only know where their potential customers are getting their information, but they must understand exactly what their potential customers are looking for. In other words them must not only know exactly what they are selling, but they must know exactly what potential customers want.


The process is illustrated here:

Local Marketing Magic Communication Process

Author: Jim Merrick