If you sell products or services locally and still aren’t sure whether or not you should be doing more online marketing, you might find this local online marketing statistic compelling. The latest digital influence study from Deloitte shows that more and more shoppers are influenced by information they view online.
More specifically 56% of all US in-store sales are directly influenced by information found on digital devices. Thirty seven percent (37%) of those sales are influenced by information found on mobile devices.
In other results from the report:
- More than 9 in 10 consumers who use digital devices to shop use one in the browse and research moment of their shopping journey.