Using local online marketing techniques for small businesses has never been more important. Hubspot has released data that again illustrates the growing trend by consumers that shows we are ignoring traditional advertising. This is critically important for small business marketers with limited advertising budgets to recognize and understand. Any notion that you can simply place a couple of advertisements in the local paper, radio or television today and expect results is not only old school, but grossly “out of touch”. Using these medians effectively in today’s marketplace to successfully advertise your products and services requires deep pockets and a lot of patience.
The solution: increase your online visibility in the community to get found online.
Local Online Marketing vs Traditional Advertising Statistics
1) 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list
2) 91% of email users have unsubscribed from a company email they previously opted into.
3) 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising.
4) 86% of people skip television ads.
5) 44% of direct mail is never opened.
6) 61% of marketers will invest more in earned media (inbound marketing) in 2011.
7) The average budget spent on company blogs and social media has nearly doubled in the last 2 years.
8) The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last 2 years.
9) 2/3 of marketers say their company blog is “critical” or “important” to their business.
10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook
11) 57% of businesses have acquired a customer through their company blog.
12) 42% of businesses have acquired a customer through Twitter.
13) 57% of companies have acquired a customer through LinkedIn.
14) 48% of companies have acquired a customer through Facebook.
15) Inbound marketing costs 62% less per lead than traditional outbound marketing.
16) 3 out of 4 inbound marketing channels cost less than any outbound channel.
17) 55% of companies who blog reported leads from their blog were “below average” in cost.
18) 47% of companies who use social media reported leads from social media were “below average” in cost.
19) 39% of companies who leverage SEO reported leads from SEO were “below average” in cost.
20) 27% of companies who use PPC reported leads from PPC were “below average” in cost.
21) Trade shows were reported as being “above average” in cost by 47% of respondents.
22) Direct mail was reported as being “above average” in cost by 27% of respondents.
23) Telemarketing was reported as being “above average” in cost by 21% of respondents.