Personal online reputation management can help identify you and your business as one of the best. While there are literally hundreds of ways we could define what constitutes the best local business, the reality is that businesses are in business to generate long-term profits and so it is logical to identify the best local businesses as those that are able to repeatedly generate profits. So what are those businesses doing that enables them to repeatedly generate profits? Answer: They repeatedly satisfy their customers and have built a reputation and established a level of trust that keeps their customers coming back.


Research Confirms – Personal Online Reputation Management Matters

Research confirms that consumers will spend more money purchasing products and services from people they trust. In fact, if you and your company can connect with your customers on a personal level and develop that level of trust they will not only purchase more of your products and services, but they will pay more for those products and services. With this level of trust and customer satisfaction these customers will recommend you and your products to their friends and associates. This will generate more customers for you.

When your customers refer others to you and your business this becomes the most cost-effective and powerful way to grow your business and increase your profits virally with no sales force and very little advertising cost or marketing budget. The key is to ensure that your customers trust you and that they know you will do your best to ensure they are satisfied. Once you have established that you are somebody they can trust they are yours to lose. A satisfied, trusting customer becomes a very powerful sales representative who will help establish your reputation, build your brand recognition and establish you as one of the best local businesses.

There is no one single or simple formula that measures customer satisfaction, trust or ensures that every one of your customers will be completely satisfied and become your next star salesman. One thing remains fairly constant, when your customer feels they have received great value for their money, they are generally very satisfied. Trust and reputation have value. How much value is dependant on many factors and in fact may never be the same for any two customers. For this reason your attention to customer service and satisfaction is critical to developing a trust that adds value for each customer and helps form the foundation for developing relationships, establishing a positive reputation that builds brand recognition, customer loyalty and profitability.

Author: Jim Merrick