In our society today, satisfied customers are more important to your local marketing efforts than ever before. For century’s people selling products and services in the local community have relied on satisfied customers to help promote their credibility and refer new customers. The Internet today can make your satisfied customers a very powerful and cost effective sales force.

Generally, customer satisfaction is a measure of how well a customer’s expectations are met with regard to the purchase of any product or service. When a customer’s expectations are met or exceeded they are generally satisfied. Satisfied customers tend to then develop a trust of the people and businesses they purchased their products and services from. Consumer confidence and trust is very important to growing your business and increasing profitability.


Satisfied Customers Attract New Customers


Successful sales people and local businesses that repeatedly generate profits generally all have one thing in common; they repeatedly satisfy their customers. Satisfied customers help local businesses build a positive reputation and established a level of trust that not only keeps those customers coming back, but helps them attract new customers as well.

Research confirms that consumers will spend more money purchasing products and services from people they trust. In fact, if you and your company can connect with your customers on a personal level and develop that level of trust they will not only purchase more of your products and services, but they will pay more for those products and services. With this level of trust and customer satisfaction these customers will recommend you and your products to their friends and associates. This will generate more customers for you.


The Best Local Businesses are the ones People Trust


When your customers refer others to you and your business this becomes the most cost effective and powerful way to grow your business and increase your profits virally with no sales force and very little advertising cost or marketing budget. The key is to ensure that your customers trust you and that they know you will do your best to ensure they are satisfied. Once you have established that you are somebody they can trust they are yours to lose. A satisfied, trusting customer becomes a very powerful sales representative who will help establish your reputation, build your brand recognition and establish you as one of the best local businesses.

There is no one single or simple formula that measures customer satisfaction, trust or ensures that every one of your customers will be completely satisfied and become your next star salesman. One thing remains fairly constant, when your customer feels they have received great value for there money, they are generally very satisfied. Trust and reputation have value. How much value is dependant on many factors and in fact may never be the same for any two customers. For this reason your attention to customer service and satisfaction is critical to developing a trust that adds value for each customer and helps form the foundation for developing relationships, establishing a positive reputation that builds brand recognition, customer loyalty and profitability.


Because satisfied customers can interact with you and your business online, right reviews and connect with other people, they can have a significant affect your online reputation and your ability to get found online and attract new customers.


Author: Jim Merrick