The importance of online reviews in today’s marketplace can’t be overstated. More and more consumers are reading online reviews before they purchase or invest. As a result online reviews have a direct effect on your bottom line.
An honest online review is a personal evaluation written by a customer. Just like your business listing, online reviews can have a huge impact both positively and negatively on you and your business. Positive reviews mean more clicks for your business and more dollars in your pocket. Similarly, negative reviews can mean less clicks and less money in your pocket.
In addition to online reviews directly effecting your reputation, they also have an effect on your overall online visibility and search engine ranking. Online reviews can be placed on many different sites, some bigger and more powerful than others but all with the potential to have an impact on your business. Similarly to your online business listing, search engine crawlers and local business listing platforms collect, compare and share reviews about local companies. The result is improved overall online visibility.
So don’t ignore online reviews. Instead use them to your advantage and improve your online visibility and promote your reputation.